Chinese Online Class - Beijing has its own shopping season

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Beijing has its own shopping season

www.chinanews.cn 2007-07-13 16:01:41

Chinanews, Beijing, July 13 �C With Paris, New York, London and Hong Kong
launching their own shopping season events, Beijing is going to have a
shopping season of its own. Starting from August 9, about 300 shops in
Beijing will join in the city's first shopping season event, the Beijing
Business Today reported.
Beijing is aiming to make the shopping season become the fifth largest
shopping festival in the world. With this event, the city will try to set
a unified time so that all the shops in Beijing will promote sales at the
same time, said Lu Yan, director general of the Beijing Municipal Bureau
of Commerce.
In the past, every shop in Beijing made up their own strategies to
promote sales. As price wars became intense, these shops began to adopt
other marketing strategies, such as round-the-clock shopping, super
discounts offer and the offer of shopping coupons, to further promoted
their sales. However, it turned out that these strategies did not arise
customers' interest for buying. On the contrary, consumers got tired of
the complicated sales tricks.
��As every shop promotes their sales individually, the whole retailed
industry actually loses money. The total sales volume in the market is
reduced,�� said Lu.
Compared with the other world metropolitan cities, business activities in
Beijing are small and not integral. This time, Beijing has launched its
own shopping season event. With this event, all shops will act together
to adopt a unified discount level to boost sales. It is hoped that we can
better regulate retailers' marketing activities, Lu said.
��If such method proves successful, all the retailers in Beijing can
promote their sales at the same time. As more and more retailers join in
the event, customers will surely benefit more from such event, too,�� Lu
noted.

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